Swiss replica watches have been growing in popularity, while spending on original Swiss Rolex watches has decreased, according to British watch dealers. On the heels of this announcement, Melrose Jewelers has announced the three most exotic Rolex watches demanded in Q1 2008.
Vintage Swiss Rolex watches the Rolex Daytona, Rolex Super President and Rolex Submariner are all considered highly desirable despite weakening sales due to the economic downturn. Melrose Jewelers has attempted to bring up sales by focusing on the restoration of these vintage Rolex watches. This appears to be working in their favor, as their sales have not slumped, while many standard dealers in Swiss Rolex watches have reported decreased sales.
It appears that consumers are being pulled in two directions as a result of the burst housing bubble and possible recession. The first direction is toward dealers in rare and vintage Rolex watches and toward even greater costs and luxuries. The other is toward well-made, but more cost-effective, Swiss replica watches.
Swiss replica watches offer an excellent alternative to costly Rolex watches. Where the original watches have tight restrictions keeping production in Switzerland and costs high, the Swiss replica watches have the option of using parts that are easier and cheaper to produce but equally effective. Japanese watch parts are of excellent value but do not cost an arm and a leg. These products are catching on with the watch buying public, and as difficult economic prospects decrease total spending, replica watches become an excellent option for a suddenly thinner bank book.